eMail Marketing

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If Simply Sending a Few eMails Could Boost YOUR Online Business By 25%, 55% or Even a Staggering 95% … Wouldn’t You Be Just Plain CRAZY Not to do it???

email marketing management

“I can vouch 100% percent for the service… the package is now so incredible I would not be without today … the team have added so much value … what they’ve developed is a total no brainer … lastly the service is outstanding. Whenever I’ve had any questions support has come back super fast with answers to my queries.

eMail Marketing is probably THE single biggest driver of our online businesses by a country mile, we know what we’re doing … so let gauk Media help YOU with yours!


Now YOUR Business Can Make Sales on Autopilot … Read on!

A properly constructed and set up email marketing strategy is like having your own personal robot working 24/7/365 engaging with potential clients, building trust, sending out news and offers and most importantly making sales without the slightest intervention from you.

Here’s a strange thing! 

Every day ‘buyers’ get in their cars, drive into town (often in the pouring rain), walk into high street shops or visit local businesses practically begging to be sold to.  They’re walking around, browsing with money burning dirty great holes in their pockets … and 95% of them leave without spending it!

The business owner has no idea what they wanted, or even who that person was … all they know is that they came to buy and they didn’t! Now imagine if those people left contact cards in a dish as they left with names addresses and phone numbers giving their express permission …scratch that… giving express instructions to contact them over the coming weeks to see if a deal can finally be closed!!!

Wouldn’t that be fantastic? Couldn’t you see the potential in this for any business? Well this is exactly how email marketing works!

Whilst you are busy with the day to day chores of running your business an email marketing campaign is out their soliciting custom. When you shut your doors at the end of the working day your email campaign goes on working. When you go to sleep an email letters and offers are connecting with a worldwide audience.

We have used email marketing to compliment our online businesses for over twelve years now. In fact, many of our greatest successes were based solely on email … we didn’t even need a website.  We currently have approximatly 600,000 subscribers to our various newsletters and special offer lists and send in excess of ONE MILLION emails a month.

I can categorically say without fear of contradiction, that without email marketing our businesses would be dead or treading water … FACT! We can tweak a campaign and see sales increase by 100% … we can turn off a campaign and see sales dry up altogether!

So if email marketing is so critical, why do so many businesses not take full advantage?

Well it’s not as easy as people think, especially in this era with spam (unsolicited email) growing to pandemic proportions.

email marketing servicesFirst, you need to either get to grips with third party software, or set up your own mail servers and install your own sophisticated software as you can’t send mass mail from your regular email client.

That’s just the beginning!

Next, you can’t go to a company and buy mailing lists like you can regular addressees, this is not only very bad business practice, it borders on being criminal … and besides, it just doesn’t work!  You have to build ‘relationships’ with people and nurture your opt-in mailing lists, which is an art in itself. You need the right timing, the right offers, the right incentives and you need to present your opt-in forms properly far and wide. Then you must manage those lists ensuring they are clean, bounces (bad email addresses) are removed regularly and that you are compliant with the law … Send out just one marketing email that violates the CAN-SPAM Act of 2003 and you could end up in hot water! (Most marketing email breaks the law!)

We have built our own systems to help build email lists which we’ll introduce you to when you’ve set up your email marketing with us. Our proprietary linking services will integrate and boost any email marketing campaign.

Whether it’s a

  • Designer Drop in
  • Powerful Landing Page
  • Exit Pop Up
  • Social Media Bar
  • CPA Offer

So now you’ve set up your mailing software, you’ve begun growing your lists … now the hard work really begins!

You need to construct a responsive campaign. Whole books have been written on the subject of email marketing and it is as much an art as it is a science. You need to get the message on target, you need to engage with the readers, you need to hit the balance between what they want to read and what you want to sell. You need to get the right call to action, you need to ensure a reader can opt out of your mailings and all this has to be tracked and split tested.

THEN! You need to get your mailing actually delivered and get it through the highly agressive, highly arrogant and inefficient spam filters to the person that wants to read it. If you run your own mail server and don’t want it blacklisted you will need to get your IP (server address) whitelisted with all the major mail services such as Yahoo!, Hotmail, GMail etc. Is it any wonder companies don’t manage email marketing campaigns? Which is sad because they are MISSING OUT on a huge revenue source!

So let’s see this in action when it’s set up properly!

  • The opt in form is presented whenever the opportunity arises to visitors of a business
  • A visitor pops their details in a form giving permission to contact them
  • A welcome email is sent
  • A series of mails follow over the coming weeks delivering the promise the opt-in form made
  • The mails can offer information, news, they can sell offers and upsell, they can be surveys or just say thank you for being a nice person!
  • The client can only subscribe once with a particular address keeping the lists clean
  • The software will track delivery and openings of the mails
  • The software will clean the lists if mails can’t be delivered
  • The software will manage any unsubscribes helping build a good reputation with the spam police
  • The software will let us split test headlines and content allowing us to send the most responsive campaigns
  • We can send well designed professional mailings or simple text notes and alerts
  • Readers can share the mails with friends and social media
  • As well as the automated mails we send a regular newsletter with all sorts of pertinent information
  • And as we deliver on our promises, we build trust … and in the end make more sales

You can see this all working at our gaukAuctions.com website. Pop your name and email in the newsletter form in the top right column. The newsletter has got a lot of interesting auction information and will give you a good idea of how it all fits together. Just unsubscribe from it when you’re done. When an email campaign is set up properly all of the above works seamlessly.

Once you’ve signed up to the newsletter our proprietary Sales Dynamo software will fire off a series of emails AUTOMATICALLY over a period of pre-set days. It will do this to anyone that joins our email lists whether that’s 10 a day or 1,000 a day. These communications can be personalised to each recipient and could be anything from a free course to a series of support and follow up mails, to newsletters. But the key will be that they contain ‘targeted’ information matched to the receiver’s expectations. We can schedule the timing, and by creating compelling content will enjoy real conversation with customers.

We use proprietary Webmaster & Affiliate Tools & Plugins to run our campaigns, boost conversions and build more sales … Sales Dynamo helps us AUTOMATICALLY build relationships with our subscribers turning strangers, into friends and finally into paying customers.

And we’d love to help do the same for you!


gauk Media Managed eMail Marketing Service

Why let gauk manage YOUR email marketing?

Well the answer’s really a no brainer!

With over twelve years of running online businesses and growing them primarily by marketing through email … WE KNOW WHAT WE’RE DOING!

What I will say at this point is that eMail Marketing is not a quick fix!  I’ve already pointed out that it is so difficult few companies even entertain it.  A successful email marketing strategy takes time to build a readership following, to build trust and to manage the relationships. The investment in a managed gauk Media eMail marketing campaign will reap long-term rewards, which are pretty much guaranteed however, in the early days as with any managed service, an element of faith will be needed … so before we start I want to put some meat on the bones.

Over the years and under various guises and pen names we have worked with many of the top Internet Marketers on joint venture partnerships and if we’ve not been behind some of the busiest sites in the Internet Marketing niche since its inception, we’ve helped promote them!

  • We own BZ9.com currently ranked 26,000 busiest website in the world by Alexa, an Amazon company (There are estimated to be more websites than people on Earth!)
  • We own gauk Auctions the UK’s biggest auction search engine and currently growing to gauk Motors, gauk Property, gauk Villas, gauk Boats and gauk Charters – a truly expansive network
  • We own Bubonik.com a viral marketing brand
  • We own a number of other websites all growing in their market.
  • We took a US$97 ebook and sold 2500 copies via email. It cost $200 to commission, no staff, no premises, no postage and delivery overheads, just a small payment processing fee to deduct. (We have done this a number of times.)
  • We currently run email campaigns for our live businesses with the gauk Auctions email list numbering some 250,000 people and with anywhere between 100 and 300 new subscribers a day.
  • We have over 200,000 subscribers to our BZ9 Internet Marketing mailing lists
  • We have nearly 100,000 people subscribing to our trading lists
  • And many, many more smaller ventures…
  • Mails are going out on autopilot right now, as you’re reading this relentlessly expanding our reach

people share emailWe were behind Freenetleads way back in 2002 that generated a membership of 500,000 people by it’s third month, a system designed to grow opt-in mailing lists. And this in the days when it really was as simple as building a mailing list, sending out a mail for a mediocre product then sitting back in amazement as the money rolled in. The conversion rates back then were astounding, which is just as well because the products were abysmal! But the marketing tools did the business … the same way as they do today.

After Freenetleads came 241leads, Results Tracker, Toolbar Traffic, Ultimate Banner Exchange … and so on and so forth … Trading as Internet Unlimited, we built system after system, pushed product after product and all this as I traveled the world, sailing my yachts and living the Internet Dream.

Now I’ve settled down. We’ve not only enjoyed the best of times and navigated through the hard times, but have grown and evolved into a truly grown up service. From those early days in 2003 we’ve gone on to build our own systems which integrate and interact with all the new platforms evolving online, and plan to continue the evolution.

I think it’s clear now that the reason so many businesses fail to implement an effective eMail Marketing strategy is because it’s not only quite difficult to get it right, it’s also highly specialised. And as we’ve been so successful, over such a long period it made sense to offer a managed eMail Marketing service.

So that’s where we are today. Take a look at the pricing table and if you’ve got any questions get in touch right away … the sooner you implement an effective eMail Marketing Campaign, the sooner you’ll begin to grow your business exponentially.

We look forward to working with you as a valued client for years to come…

[blockquote author=”Paul J. Tranter” ]  No road is long with good company [/blockquote] 


Check Out The Email Marketing Options…

Option 1: Manage the entire process yourself! I know it’s surprising that a company selling managed email marketing would make this option, we get a tiny referral fee but this looks like we’re turning business away!

We want to be honest open and outline your choices. We can recommend AWeber as being probably the best solution out there.  It’s what we use and what many of the top Internet Marketers use for a variety of reasons.

Problem with this option is that there’s massive learning curve, one so steep companies ignore this most potent of business building techniques … but it is an option available to you!

See Options 2 and 3 to see what’s involved.

Having outlined Option 1 we do hope that the following options will be more interesting!


Option 2: Set Up AWeber, Opt-in Forms & Autoresponder Systems

  • Requires AWeber Account with monthly fee based on number of subscribers View AWeber Pricing
  • Once set up you simply take over and run your email marketing campaigns
  • We are always here to help and advise along the way

Send beautiful, feature rich email marketing newsletters … More leads, more sales, more business!

aweber email marketing
We will:

  • Help set up your own account at Aweber
  • Set up your AWeber HTML newsletter template
  • Set up all the email management systems
  • Import any existing clients
  • Set up customer opt-in forms on your website
  • Ensure the double opt-in systems are working
  • Set up Welcome email
  • Set up whitelisting instructions
  • Make recommendations for best content so as not appear on reputable blacklists
  • Set up of 7 autoresponders. These are pre-loaded automated emails that are AUTOMATICALLY sent at selected intervals that help to presell, sell or upsell your products and services
  • Set up industry standard unsubscribe settings
  • Set up reporting
  • Ensure that you are compliant with all applicable laws including CAN-SPAM
  • Ensure system is properly configured and authenticated with dedicated IP addresses
  • Set up opt-in email signatures for your personal mail

Option 3: Managed eMail Marketing Campaigns

  • We handle everything and run your entire email marketing solution from our own dedicated email servers
  • We design and publish a feature rich, clean, professional newsletter UNIQUE to your business
  • We will actively help grow your customer base using our proprietary systems. eg If you have a Facebook or Twitter page (highly recommended) our systems can add opt-in forms. We also have unique ways to present special offers that slide dynamically into highly visited pages … We can even capture visitor’s details as they LEAVE your site!
 email marketing template

We will:

  • Set up your partitioned account on our dedicated mailing server
  • Set up your UNIQUE HTML newsletter template
  • Set up all the email management systems
  • Import any existing clients
  • Set up customer opt-in forms on your website
  • Set up opt-in forms on social media websites
  • Set up drop in and exit scripts on your web pages
  • Ensure the double opt-in systems are working
  • Set up Welcome email
  • Set up whitelisting instructions
  • Make recommendations for best content so as not appear on reputable blacklists
  • Set up of 10 autoresponders. These are pre-loaded automated emails that are AUTOMATICALLY sent at selected intervals that help to presell, sell or upsell your products and services
  • Set up social media ‘Share’ buttons
  • Set up industry standard unsubscribe settings
  • Set up reporting
  • Ensure that mailings are compliant with all applicable laws including CAN-SPAM
  • Ensure system is properly configured and authenticated with dedicated IP addresses
  • Set up opt-in email signatures for your personal mail
  • Split test campaigns sending out the most responsive
  • Scan each mailing for spam trigger words ensuring higher deliveries
  • Test and send at optimised time of the week for your marketplace
  • Make regular suggestions as to content and promotions
  • In addition we can research and write unique articles, news and communications etc.
  • Manage bounces, complaints, unsubscribes
  • Manage whitelisting certification
  • Ensure best practices that examines permission practices, email infrastructure, privacy policies and disclosures, and more…

Includes AWeber Set Up Managed eMail Marketing Solution
Suitable for small business
$995 + AWeber Subscription
Suitable for larger business
$1495 + $495 per mailing
Dedicated mail server included in best web design package
HTML Template AWeber standard Unique
Subscribers AWeber rates Unlimited
Monthly mailings Unlimited Unlimited
Delivery reporting included in best web design package included in best web design package
Open rate reporting included in best web design package included in best web design package
Deep analytical reporting included in best web design package
Systems set up included in best web design package included in best web design package
Existing client import Restricted Unlimited
Opt-in form on website included in best web design package included in best web design package
Opt-in form on social sites included in best web design package
Opt-in form on drop in included in best web design package
Opt-in form on exit included in best web design package
Opt-in form on media bars included in best web design package
Double opt-in compliance included in best web design package included in best web design package
Welcome mail on opt-in included in best web design package included in best web design package
Whitelisting instructions included in best web design package included in best web design package
Autoresponders 7 10
Share buttons included in best web design package
Unsubscribe settings included in best web design package included in best web design package
Manage bounces included in best web design package
Manage complaints included in best web design package
Manage unsubscribes included in best web design package
Manage whitelisting certification included in best web design package
CAN-SPAM Compliance set up included in best web design package included in best web design package
Manage CAN-SPAM included in best web design package
Dedicated IP included in best web design package
Managed IP reputation included in best web design package
Opt-in email signatures included in best web design package included in best web design package
Managed split tests included in best web design package
Managed spam triggers included in best web design package
Optimised time included in best web design package
Best practices included in best web design package
Privacy policies/disclosures included in best web design package included in best web design package
Ongoing marketing support included in best web design package
Set up support 3 months Unlimited
Business building support included in best web design package
Content research & supply Contact us for quote Contact us for quote

 

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