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So You’ve Got a BIG Idea?
Now Who Are You Going to Trust To Develop it?

In the trenches since 1999

GAUK (pronounced gawk) … Weird name ay?

There’s an extraordinary amount of research, development and commitment that goes into building and sustaining an online business brand … and we’ve been doing it for TWO decades!

Henry-macfaddens-big-bad-building-supplies-at-new york.com may sound descriptive and quirky but it sure as hell isn’t memorable!

The process starts with simple fundementally important questions:

  • Is it unique?
  • Is it memorable?
  • Does it invoke curiosity?
  • Does it differentiate you?
  • Does it aid recall of your proposition?
  • Does it convey your proposition?
  • Can it be registered as a trademark?
  • Will it engage your audience?
  • Can it support your positioning?
  • Does it establish your business’ personality?
  • Does it stand for something more universal than your product or service?
  • Has it any competition in the search engines?

And that’s just the beginning!

We’ve been rather prolific over the years. Many projects flopped, some were relatively successful, growing organically over time … all contributed to the big picture experience! 

I’m Paul Tranter, founder of GAUK and many other brands.  I’m a serial entrepreneur and the Internet has been my life since the days of dial up. So I would like to think I’m in a good space to evaluate any BIG Idea. I’ve got a well-honed feel for the process and because of the successes and failures, am personally experienced in what’s required to take a BIG Idea to the next level.

Let me tell you, there’s nothing like having your own cash on the line to focus the mind.

The BIG Idea is just the first, baby step.  Assess the revenue model, route to market, competition, cost of programming, hosting, architecture and a whole lot of other things … stuff your regular web designer will have no concept of.

The BIG Idea may be disruptive to an established market, but try to win a head to head race with the main players and the project will get crushed. That’s not to say that the big boys are not ready to be knocked off the bar stools, it simply requires some creative strategising.

So don’t think big, THINK REALLY BIG … We can handle it!

The GAUK brand refers to a network of niche search engines and means to ‘find it cheaper’. GAUK Auctions grew to become the UK’s largest specialist auction portal.  It has undergone various upgrades and recently a decision was made to become more specialised in each marketplace, splitting the site up by leveraging a powerful, efficient, and proprietary operating platform. One highly scalable, highly efficient business model.

These kinds of decisions and solutions can only be made through first hand experience in running a Web Business, by meeting and beating the trials and tribulations thrown up on a day to day basis.

Over the years I’ve commissioned countless agencies and hired literally hundreds of developers … and been let down so many times.

Developers are like lawyers.  They take your money regardless of the outcome.  I’ve had projects reach 95% completion only to have to start all over again.  I’ve had projects launch. Visitors come, they tell their friends who tell their friends.  The news starts to appear on Blogs, forums and article directories   We send out our mailings and advertise … only to watch in dismay as the whole thing fell apart.

A web BUSINESS can be built in a hundred different ways. The process was once described by one of my programmers as being like an artist painting a picture, each has his own style and technique to create the same landscape.  Lined up, each website will look exactly the same as the next. The new site may look clean and work well in testing BUT, put that site under pressure and code can rapidly begin to fail, break down or draw huge server resources.  After a while, the server will crash and there’s absolutely nothing that can be done other than to rewrite the code or the architecture.

If you’ve read this far then you’ll be nurturing or conceptualising an idea. You may be researching a future development partner.

The question you have to ask yourself is: “How do YOU know the business your web agency delivers is in-line perfect?”

The key is to get it right FIRST time and then manage growth … and what better way than to work with a team that walk the walk?

We’re NOT interested in taking your money for an endless round of web development and personal gain, and we’re certainly not interested in taking the heat when the budget runs dry.

We’re entrepreneurs (as I’ve said!) and driven by success!

If we think your BIG Idea is a non-starter, we’ll tell you.

We can see where the traffic is trending and what searches your potential clients are making … if they’re not looking for your BIG Idea it may be because it’s new and they don’t know they need it yet … or they simply aren’t interested!

So take the first step … get in touch, IT’S FREE! … we’ll sign a confidentiality agreement and hopefully this will be the start of the next BIG Thing!

we get it done!

We build businesses

Over the years we’ve sweated every detail of running an online biz – from locking down security to making sure payments go through smoothly, from testing what gets people to buy to delivering orders quickly, from building servers that can scale to giving customers awesome support. Some of our companies have raked in millions, so we know from grinding it out that our systems are rock-solid, can handle massive growth, and most importantly, are crazy profitable.

Mobile Apps

We ain’t messing around when it comes to mobile.

But it’s not just about the tech – we’ve fine-tuned the whole mobile experience from start to finish. You can breeze through and complete a purchase in seconds. And we sprinkle in social proof at every step, dishing out reviews from real customers to build trust and get those conversion rates soaring. 


Big Ideas need to be tested.

Often this can be done cheaply and easily with a simple WordPress site.

We have set up literally thousands of WordPress sites and although they are not used for scale they have many applications.

From a simple survey to beautifully designed marketing pages we make sure they are set up and optimised properly.

Hosting, security & design … we have it covered.