by Gauk | Nov 1, 2012 | Marketing
How does Apple do it? Apple seduces with great design. It creates a big buzz for each product launch. And it has evangelists and raving fans. But its sales copy plays a key role, too. Apple copywriters know exactly how to sell with words. They know the copywriting...
by Gauk | Oct 26, 2012 | Marketing
Logos are the best way to represent your company in a single small image. A clean and eye-catching logo might even increase the popularity of your company. But not all logos are just a mean for representing your company, some logos also have a meaning or a motive...
by Gauk | Oct 25, 2012 | Marketing
Are You Optimizing Your Web Forms for Conversion? | October 24th, 2012 by Marty Diamond The Conversionator™ V3 N43: Weekly Insights and Ideas Max the Conversionator wants to remind you to sign up for the Free Conversion Idea. Last Friday we had a blog on The Battle...
by Gauk | Oct 12, 2012 | Marketing
1) Focus your fan acquisition efforts on quality fans rather than quantity fans. Identify your ideal fans-–those are the folks who will truly engage with you because they love your product and your brand. Accept that a portion of your existing fans may no longer be...
by Gauk | Oct 12, 2012 | Marketing
Did you know that marketing your company doesn’t have to be hard or expensive? In fact, with a little creativity you can generate some serious interest in your company that can lead to more traffic, more customers and more money. While a lot of business owners think...