GAUK Gen4 Aggregation Software

Highly specialised, highly accurate, advert-free search is the new way to find your perfect ride and to demonstrate just how refreshing and rewarding it can be, GAUK Motors is now live…


The Issue We Set Out to Solve

Motors! … By far the biggest marketplace category on the Internet. Millions upon millions of cars are sold across the Americas and Europe each year, Terabytes of information is published daily.

Eighteen months ago we embarked upon an incredible journey with one aim in mind – to make life just that little bit easier when tracking down your perfect motor.

Now the definition of ‘perfect’ will mean different things to different people. One person might be looking for the most powerful vehicle in its class, another may be looking for that perfect colour, another may be looking for the perfect price and another may be looking for the rarest of the rare.

We set out to provide a platform that will help anyone find their Perfect Motor … Now GAUK Gen4 Software is set to power aggregation across a number of marketplaces


“Searching through hundreds of links with traditional search can be frustrating”


“GAUK! … that’s a weird name isn’t it?


Government Auctions UK was an experiment. I had noticed a book selling extremely well through classifieds and in local free ads and also noticed that as the Internet was in its infancy, there was no digital version.

The book was simply a directory of auctions houses that dealt with Police and Government related auctions … there was something strangely attractive about buying the proceeds of crime, legally! 

Back in 1999 I did some research and put together my own book and by 2000 began publishing it on the Internet. Government Auctions UK could be bought online, as a printed document, or downloaded as an ebook. Due to the limitations of the web in those days it was pretty basic yet gave people a starting point, a place from where they could enter the ‘secretive’ world of Government and Police Auctions.

The cool part was that there was advertising all over the press for Government Auctions by various publishers and when people began looking online, I was there to be found!

I then progressed and teamed up with a local web agency who built a website with a searchable directory. There were no sophisticated features, yet it contained everything someone needed to track down local ‘No Reserve’ auctions easily.

The biggest innovation is that I managed to secure the directory behind a password protected member’s area that could only be accessed via a subscription payment.

It sold well and over the following couple of years proved to be a great success. The Government Auctions UK website took on a life of its own, growing organically through search engine exposure and by word of mouth.

However, it became apparent that visitors wanted a grander product than a directory of auction houses so as the web grew more technical, GAUK programmers started to develop a system to better deliver the auction information.

What’s coming up at those auctions, dates and times … that’s what people wanted!

Searching for auction information on the net was (and still is) tedious and frustrating. Firstly, to find the auction houses, you need to do a Google search. Google will present you with a list of links ranked by an almighty algorithm, created to index every website in the world in every country, covering every niche.

From the pages of Google links you have to decide which one best suits your needs (because Google barely gets it right!) and follow them into each website. Then you have to navigate your way to the information you want within different websites all with different layouts.

To further compound the issue, there are over two thousand auctioneers in the UK alone. Unfortunately, due to the mysterious Google algorithm, only a fraction of those auctioneers can even be found.

It was this demand that drove site development towards something much more comprehensive and targeted towards a very specialised niche.

We set out to develop a platform that would display all the lots from all the different auctioneers in one easy to use, searchable app.

Furthermore, we needed to do this automatically because frankly, auctioneers just don’t have the time or the resources to upload catalogues to our site.

They do however, religiously update their own!

We spent a couple of years and hundreds of thousands of dollars building the second generation of GAUK search and were pleased with the result.

Demand was strong, the site looked good, was profitable and we knew we were onto something special.

By 2014 we were on target to clear £500,000, and nearly all of it was profit!

But as the Government Auctions website grew, we began to realise just how big a task we were up against. 

Going back to the core issue, it was the disparity and diversity of the information we were collating that was causing major problems.

We had identified the fact that auctioneers regularly updated their own websites and despite all our efforts and the obvious benefits, just couldn’t get them to spend yet more time updating ours.

So we developed a team of data input staff to do the job for them. We developed a data management interface to control the tasks and there was even a data manager who monitored quality.

This worked well for a limited number of sites but as we rolled out the concept, inevitably human errors compounded and grew exponentially.

By the third generation of the website we’d managed to cover a large percentage of auctioneers in the UK … but, and it was a great big hulking BUT … if we were to expand to our planned coverage of ALL auctions in Europe and the Americas a better solution had to be developed.

Although we were on target that year to break the £1,000,000 (subscription revenue) that year, I made an extremely painful decision … to lock out new subscribers until we could deliver a more accurate database.

Eighteen months on, the fourth generation platform is built: GAUK Gen4.

GAUK Motors is the result and Stage One of a planned roll out of the new platform over the next three years.

When we analysed the traffic at Government Auctions it became clear that Motors and Real Estate were by far the most popular categories, so we chose to develop Motors because we love em!

Government Auctions UK was rebranded as plain old ‘GAUK’ which fits far more comfortably within the wider network.

GAUK: ‘to find it easier and cheaper’

GAUK Motors Launched … Search ALL Vehicles For Sale in One Place

Hundreds of websites, hundreds of thousands of cars, vans, commercials, plant & machinery and vehicles. Why spend hours scouring the net for your perfect vehicle when GAUK Motors can do it for you in seconds? Our proprietary software automatically monitors hundreds of websites aggregating hundreds of thousands of vehicles into a single, searchable database. Customise your car feeds to display only what you’re looking for in My Garage … Simple!

Motorpedia, The Most Complete Vehicle Resource on The Planet

GAUK Motors brings you the most beautiful and comprehensive source of vehicle information on the planet to enhance the auction and sales listings. Hundreds of vehicle manufacturers from around the world. Hundreds more motorcycle manufacturers from around the world, tens of thousands of vehicle models and variants …

More Vehicles In One Place … Gauk Motors, National Automotive Search Engine

Search cars, vans & vehicles available at auction, dealers & private sale across the country

CAR TRADERS:  Traders already ‘in the know’ regarding all the great deals to be found at car auctions and by searching classifieds and simply want the facility to search all the events and cars available on a weekly basis then we’ve built something they’ll find invaluable!

EVERYBODY ELSE: in the market for a vehicle, any vehicle, car, van, motorbike or commercial and don’t want to pay FULL RETAIL PRICE … We’ve built something for them!

GAUK Helps Find The Best Deals On Cars, Vans And Commercial Vehicles

Simply put, gauk Motors has done the hard work so searchers don’t have to!

Each day our software gathers real-time listings from literally hundreds of websites and collates it into a single, easy to use platform.

We list vehicles from dealers, private sales and car auctions.


Why Pay Retail When You Can Go Direct?

Car dealerships are a great place to purchase a car and traditionally the first place buyers go.

But now buyers have a choice!

 They get:

  • Real time addresses
  • Contacts and telephone numbers
  • Dates and times of upcoming sales
  • Inside information on who the agents are
  • Council and government tenders
  • Police and bankruptcy sales…

 Car and Van auctions are also used by:

  • Police for sale of proceeds of crime
  • Police vehicles and seized vehicles
  • Custom & Excise
  • Bailiffs
  • Tax Collectors
  • Department of Defence
  • Bankrupt and Liquidation specialists
  • and many other organisations…


The Platform


GAUK has been proven and tested over many years, it has grown from the ground up, in the trenches and is absolutely rock solid.

When starting a new venture you can only ‘guess’ at what you may face in the future based on what you’ve read and maybe some personal experiences.

They say ‘it’s the bus you don’t see that runs you over!’ 

With a project as complex as ours, there are literally hundreds of buses that can flatten you.

On top of that, just when you think you’ve got it right and the people come, that very success becomes your downfall. You find you’ve coded a paragraph in a zillion lines of code badly, or not anticipated server loads or not crunched those images or missed an important data callback or … it goes on and on.

A perfect example was that of a startup called Wheedle here in New Zealand. It was meant as a competitor to our version of eBay, called TradeMe. It was backed to the tune of $10M.

All went well until launch. The publicity was huge with news stories and press interest driving traffic. Vulnerabilities started as cracks that developed into chasms until the framework crashed completely. Hundreds of thousands of interested and potentially paying customers were met with the page loading wheel of death.

The only solution was to go back to the drawing board and rebuild the core architecture, which didn’t happen and now Wheedle has joined the regretful list of a million nearly-rans!

The GAUK concept was easy, putting it together has taken something pretty special, which is up and running, tested and ready for roll out.

So How Did We Do it?

GAUK Motors HAD to be 100% automated. Humans just aren’t up to the job! They require unnecessary things like coffee breaks and lunch and sleep, they want to talk to each other and check their social media and then they lose concentration and make mistakes 🙂

No! GAUK Gen4 needed to iron out those inaccuracy bugs.

The first major decision was the programming framework. Without getting geeky we chose PHP and Laravel. Many developers prefer Laravel over other frameworks because of the performance, features and scalability it offers. It has been the perfect architecture for our needs.

The platform is not only built to look sexy and deliver a sophisticated user experience, it also has to do the heavy lifting. GAUK Gen4 has to manage and collate data from multiple sources and output it into a beautiful, elegant, intuitive platform. That output also has be mobile and web based.

Yet that’s only half the story. 

How to input that data? Remember, we’d been here before and data input was our Nemesis.

To say that every website is different is an understatement … in reality, automation is extraordinarily difficult to achieve.

We now have a small, yet scaleable team who write proprietary scripts for each and every website we feature. That script has to have a feather-light touch on the host, it then has to be programmed to run at a certain time but in such a way as to not slow down our servers. The results then have to be fed into our main database and in turn have to be output seamlessly to the end user.

Each website we feature becomes what we call a ‘feed’. Each feed can be customised by the user and monitored in My Garage. Users can customise feeds with any number or variants to find that perfect Motor and they can set up as many feeds as they like (depending on subscription options).

Users can set up alerts linked to their customised feeds so that they never miss that perfect motor.

The Business Model

Without a strong and viable revenue model, ALL projects fail.

Over the years I presented our model to many people and the general reaction was that of incredulity!

“How the heck do you do that?”

Our model is not only a rock solid concept, it’s proven itself over many years. The model is a simple subscription but the key is that we chose to charge the searcher rather then the auctioneer/dealer for a number of reasons:

  • There are only a finite number of publishers
  • There are millions of searchers wanting a better solution
  • Charging publishers becomes a barrier to posting valuable information
  • Charging publishers traditionally creates a bias towards those with the deepest pockets
  • Charging the searcher means we can create a clean, feature-rich ADVERT FREE environment

So, a clever subscription model partnered with a digital product.

  • Subscriptions compound month after month creating a valuable foundation
  • No physical product fulfilment and overheads
  • No warehousing and associated overheads
  • No price comparison (you can’t compare like with like)
  • Instant gratification

About Motopedia

GAUK Motors brings you the most beautiful and comprehensive source of vehicle information on the planet to enhance the sales listings. Hundreds of vehicle manufacturers from around the world. Hundreds more motorcycle manufacturers from around the world, tens of thousands of vehicle models and variants …

When building GAUK Motors we wanted to ensure it was the most complete vehicle resource available on the planet. We began searching for a comprehensive source of vehicle specifications to enhance the listings.

Unfortunately, the sources we found were either incomplete or lacking in data.

Then serendipity played her hand and we were given the contact of a rather reclusive character from Europe who held a lifelong obsession with building database spreadsheets.

A deal was done and GAUK Motors BIG Data was launched … it is the most detailed vehicle database to exist on internet.

The largest rival database currently claims 490,000 data points, GAUK Motors BIG Data dwarfs that.

The database currently boasts detailed and statistical coverage of:

  • Almost 350 Vehicle Manufacturers from around the world
  • Nearly 450 Motorcycle Manufacturers from around the world
  • Almost 3300 Vehicle Models
  • Almost 18000 Model Variants

But that was only the beginning!

Wikipedia was the most comprehensive resource for accurate information and there’s literally thousands of pages dedicated to vehicles, it’s also a pain in the butt to find them and is pretty damn ugly!

Even when you do start a search you have to know exactly what you’re looking for otherwise you end up scrolling through pages of search results and disambiguation and often when you do find the page, you’ll find all the models jumbled together.

Wikipedia however does encourage developers to use their information through what’s called creative commons licensing and so we set about creating a better motoring encyclopaedia.

First, we took our vast BigData as a baseline and began manually adding a Wikipedia page to each manufacturer.

Then we embarked upon the monumental task of creating a page for every model ever built. Not only did we have to create almost eighteen thousand pages, but in the cases of models with multiple generations we had to create further individual pages for each generation and to top it off, find a stunning, royalty free image to feature.

Further development of Motorpedia:

  • All vehicle manufacturers … worldwide
  • All models of vehicle and motorcycle
  • Owner’s manual download for every vehicle
  • Owner’s gallery and showcase
  • Available parts for each vehicle

We think the result is stunning and a legacy we’re proud of … but there’s still such a long way to go with a host of improvements planned.



Currently, there are just three petrolheads at GAUK Motors and I’m so proud of what we’ve achieved so far.

  • We have myself Paul Tranter MFWIC (you can read more about me under my bio)
  • My son Jake, Commander in Chief of Motorpedia and Social Media

Dave Agar – Mysterious and magical code bender.

I’ve worked with Dave for almost fifteen years now and created some pretty exciting projects over the years.

We’ve enjoyed the highs and lows of the furious pace of Internet life. We’ve exulted in projects that have reached top ten thousand rankings in the world according to Alexa … and we’ve cried as we’ve seen those servers burn!

We’ve endured the monotony and frustration of month after month of programming dullness and being motivated by seeing those project come to life.

What we look forward to most is simple success … just to see this project, so many years in the making, take its next big step.

What Next?

To date, we’ve achieved all that we have by what’s known as ‘bootstrapping’, a term coined by Seth Godin of Yahoo! 

Growing by reinvesting income. I’ve ploughed everything back into GAUK Gen4 and now registrations are coming in with over 1,000 users as I check today.

GAUK Gen4 is built, tested and ready to rock and roll … BUT our goal is so big that bootstrapping is highly restrictive.

We need investment, a boost to get us to the next level.

Build it and they will come

We’ve built it, they are coming, but we need to deliver the best experience possible and that means more feeds (monitoring of publisher websites).

Each feed script costs about $25 to write. To get extensive coverage of auctions, dealers and classifieds in Europe and USA we need to write about 1,000.

In this round of funding $25,000 will give us the boost we need to provide that immersive experience for users.

100% + Funded – if we reach our target we’ll not only be stoked and will love and cherish you forever but any additional funding will be used to further invest in GAUK Motors. There are some 10,000 further publishers identified so although this round will get us to where we want faster, the work goes on. Any additional funding will secure GAUK Motors growth and GAUK Gen4 as the premier specialised search platform.


We’ve put together a set of rewards that what we hope will be not only attractive, but in some cases … life changing.


We’ll reward you with a subscription to either USA or UK sites

Exclusive GAUK Motors Books

Drive Like A Spy View More

  • He kept some of the most famous, high profile, targeted people on the planet safe. Now, for the very first time ‘The Protector’ reveals tactical and defensive driving techniques that should be covered by the Official Secrets Act

Everything You Could Ever Need To Make A Killing At Auction View More

  • Get an Amazing 25%, 50% or Even a Massive 90% off Retail Prices by Buying at Auctions

Never, Ever Get Shafted When Buying A Used Car View More

  • Compiled with the help of police, car buying professionals, and even ex-car criminals, GAUK Motors used car buyer’s guide is probably the most comprehensive guide to buying a secondhand motor ever written…

Hall of Fame

All backers will be featured in our Kickstarter Hall of Fame, a place for those we are eternally grateful to

Dial-a-backer: I’ll host a 101 session for backers anywhere. Lessons in how to start and grow a $1,000,000 online business

The Big One!*

You’ve invested in the virtual world of GAUK Motors, now let us reward you with a lifetime experience you’ll never forget … let us give you a petrolhead tour of the physical world of GAUK.

We’re headquartered in not only the most amazing and beautiful country in the world but are located smack-bang in the middle of the most awesome part of New Zealand.

It’s a mecca for adrenaline junkies and we’re out and about every weekend. 4×4 in the mountains, MotoX enduro through obliging farm owners land, flat-track racing, we have the speedway, track days in Christchurch and to relax, we’ve got the most extensive mountain bike trails in the Southern Hemisphere.

There’s jumping from planes (with a parachute) or jumping off mountings (without a parachute!)

There’s laid back rides through paradise on the Harley and when you’re done, sit and chill, talking absolute rubbish at the local watering hole where you’ll meet the most diverse bunch or characters you can imagine (think Crocodile Dundee!).

So this reward is a big one. You’ll make friends for life and become an integral part of the beguiling world of GAUK.

On this visit, which is scheduled for a week, there’ll be a number of events to choose from and depending on logistics and preferences, we’ll organise the whole thing.


Parachuting in Motueka
  • Flat-track MotorX riding at GAUK Motors HQ – a 40 acre estate in the heart of vineyards and orchards in Ruby Bay, Nelson
  • 4×4 day through the Southern Alps of New Zealand
  • Road ride to Hanmer Springs. A volcanic park where all you want to do is relax in the super-heated volcanic pools
  • Jet boat ride up the crystal glacial Buller river and…
  • Whitewater raft back down!
  • Tour of the local classic car museum in Nelson
  • and/or 
tour of the classic motorcycle collection in Invercargil
  • Enjoy a helicopter ride over Fox Glacier
  • Take a sedate bike ride along the New Zealand Great Taste Trail or
  • Scream down the mountains on a mountain bike
  • Take part in a vintage MotoX event on a classic
  • Run a race car on a track day
  • Take bungee jump off any number of big things including the longest fall at Queenstown
  • Check out and help work on the latest GAUK Motors project cars:
    Porsche Cayenne pick up,
    Land Rover monster,
    MR2 track day
    Toyota FJ Special
    Porsche 911 RS Lightweight

Including the legendary Gauk Motors pub crawl – Stumble through the watering holes where my big ideas took off.

Backers pay for their own drinks; I provide witty commentary and copious amounts of bar snacks.

You pick and choose, we’ll put it together and all the time you’ll be able to pick my brains as with regard to anything we do at GAUK Motors or Gauk Gen4 Search.

*We’ll put you up locally (when in Nelson) and supply transport where available but this reward does not include flights or expenses

Lifetime GAUK Gen4 Software Licence

The fastest growing and most profitable sector on the Internet is specialised search and aggregation.

The major search engines, although dominant, really don’t do a great job at specialised search. They’ve developed their algorithms to be a one-stop-fix-all solution. The same formulae is applied, no matter what you’re looking for and if the website you’re interested in does not conform to the algorithm, you’ll spend valuable time trolling through pages of links, only to find your target many pages in.

At the dawn of search, websites were ranked and checked by humans, but as things grew and algorithms became more sophisticated, automation took over.

The new trend is moving back to smaller, more accurate aggregators and search tools. When you do a search through GAUK Motors an actual, real human has checked and set up every single result feed. Not a single second of your time is wasted digging through irrelevant garbage.

GAUK Motors is powered by what we believe to be the most advanced, highly engineered, aggregation software ever built.

Having said that, it’s useless without human input!

Software can only spit out results for the information that is entered, so GAUK Motors software mechanics do the donkey work and fettling so your life becomes just that slightly bit better!

GAUK has been in the auction niche for many years and we chose to launch in an even more specific marketplace with Motors. We’re bringing together in one place, all vehicles coming up for sale by auction, dealers and private sales in Europe and the Americas.

It’s grand task but with our software, we’re well on the way.

Although we chose motors there are literally thousands of niches we could have chosen and we think we’ll be tied up with it for many years to come.

It’s a dilemma because we developed GAUK Gen4 to make life simpler and better for searchers … The answer





Current Projects

The Omniscience Principle

Business and Personal Development

GAUK Motors

Car auction and classic car aggregation software

GAUK Auctions

Auction aggregation software

Smart Connect

Business Bots and Digital Business Cards

Coming Soon

Forty & Deuce

Motoring wallpapers and car art

Raise your awareness

GAUK Projects

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